Inside the Mind of a Whisky Ambassador

By Mitch Bechard

Mitch has worked as a Scotch Whisky Ambassador for 15 years for some of the largest and most awarded scotch whiskies in the world such as Glenfiddich, Johnnie Walker, Lagavulin and Balvenie. He is a Keeper of the Quaich and now runs his own company; CopperCairn. Creating bespoke whisky experiences and providing consultancy within the whisky world.

“So what is it exactly that you do?” A question I was asked multiple times in my career as a Scotch Whisky Ambassador. It was routinely met with a well-rehearsed retort that had taken over a decade in the role to perfect